FREE YOUR SOUL FROM RUBBER SOLES
Move Smooth. Just Groove in GRV Shoes. The Groove Revolution (GRV) makes the World’s First Sneakers with Natural Leather Soles to Unlock Your Natural Soul. 50 years ago during the Rock & Roll Revolution, everyone still rocked shoes with natural leather soles that enable fun natural motions to music: twisting, spinning, sliding, grooving. Over the past 40 years, though, sneakers took over culture because they’re more comfortable, but their unnatural traction restricts natural actions. Fundamental human motions that trigger joy have been been blocked by rubber soles for an entire generation. Until now. Welcome to the Groove Revolution.